The swiss company CARU creates products for modern senior people. The design of this emergency system is decent yet effective.

The branding-system requires flexibility for different print and digital media while being easily legible. This is delivered by a simple combination of logo, frame and typography and applied to various products ranging from communication tools to website and packaging. Two different image types were created to either focus on the product or show the user environment.


Logotype done by Badesaison in an earlier stage

Photography by Tobias Siebrecht

Website by Lucid

Product Design by Studio Porto

Illustrations by Andreas Spörri