Urban Lemonade was first produced in 2018 by my uncle Urban. Jalscha Römer and I joined the team one year later and introduced a redesign of the brand. The new identity is based on the two typefaces Isar and Funktional Grotesk. Screen-printed bubbles convey the freshness of the fruity and sparkling drink. The label exists in four variations with different densities.
The branding was completed with a website, communications material, flyers, photo shoots, packaging and a custom-made adhesive tape.
with Jalscha Römer
Isar by Chi-Long Trieu
Funktional Grotesk by Davide Rossetto
Photography by Tobias Siebrecht