Urban Lemonade was first produced 2018 by my uncle Urban. One year later Jalscha Römer and I joined the team. The first thing to do was a redesign. The identity is based on the two fonts Isar and Funktional Grotesk and the bubbles, which symbolize the fruit and carbon dioxide in the bottle.
This was followed by a website, communication materials, flyers, photo shoots, packaging and a custom-made adhesive tape. The four labels with different densities are still part of the brand today.
with Jalscha Römer
Isar by Chi-Long Trieu
Funktional Grotesk by Davide Rossetto
Photography by Tobias Siebrecht